Rumpun Maison is a manifesto of passion and admiration for the beauty of textiles. A brand founded by bestfriends Yang Yang Hartono and Danny Permadi who met during the time when they both lived in Paris for almost 10 years ago. Both Danny and Yang shares the same genuine love for travel, collect fabrics moreover give a second life to it.
The idea is to raise awareness to the society about the importance of slow fashion, a more sustainable living by creating a brand that capture the liveliness within the antiques by recycling them, with Yang’s background who majored in Fashion Design and History at Studio Bercot Paris, France. later worked as a junior designer in Knit department at Chloe Paris whereas Danny majored in Fashion and Textile Design at Istituto Europeo di Design Milan, Italy then worked for Tempe of Inditex Group, designing for Zara Woman then relocated to Zara Kids in Spain. Together they marvel through the vestige of time past, preserve woven loom fabrics, its heritage and translate them into modern homewares.
Their fabrics and pattern curation are unlike the others, they undergo a profound research of sartorial archive, cultural saga and contemporary design. Bohemian, Maximalist as they put their fundamental belief that more is more. Yang has a deep admiration towards Axel Vervoordt works, as decorating a space is Vervoordt’s expertise, on the other hand Danny’s collections of folders and moodboards are the main sources of his inspiration on a daily basis. The pleasing colors and poetic nuance within the paintings of Henri Rousseau and Frida Kahlo are the ideal representation of Rumpun Maison’s aesthetic.
Danny and Yang believes that there’s always a solution for every problems. Always approach your clients with a clear mind and positivity , from there you’ll study the problem and how to carry yourself to get through it. To create a movement with an aim to promote Indonesian fabrics, vitalizing and preserving heritage fabrics, to unify the creative minds with a society that actually has the possibility to support them then hopefully reduce imports, are some very important impacts that Rumpun Maison would like to bring to the society.
“be honest to yourself, travel, be very very passionate and get a book.”
Yang and Danny of Rumpun Maison.
Rumpun Maison will be launching their loungewear, shirts as well as homewares such as silk cushions and runners for Niniveh’s “Time Through Travel”.
Follow Rumpun Maison instagram : @rumpun.maison to discover more about who they are and their works
